I ride my Rover recreationally (vs commuting, shopping, etc.), thus I often (several times/week) load it up to take to another area to ride, usually off road but sometimes along bikeways. Thus I'm FREQUENTLY loading/unloading the bike. I looked at everything including Rad's reselling of the Hollywood rack but opted for the Kuat NV2.0 rack. I also added the Kuat Pivot v2 that allows me to use the rack (with or without bikes) on either my minivan or RV w/ rear barn doors.....GREAT setup. Because the Kuat has a wide "track"/rail, it is relatively easy to lift the front wheel up onto the track, roll it forward as you lift the back end, and just guide it into the front wheel tray.....you're only lifting effectively 30 lbs rather than the full 60+ which I did several times before figuring out the smarter way! Kuat (and others like Hollywood, Thule, Yakima, Rocky Mtn, etc.) are not inexpensive, but I rationalized it over the # of times I use it and how much more ergonomically efficient it is....and worth it's price. They also have a lifetime warranty. I'd buy it again!
Re the 1 Up USA racks, they came out after I bought mine. I was initiallly impressed by them and they get some strong reviews, but be forewarned that they appear to NOT be friendly toward bikes w/ fenders, ie they use 2 arms that clamp on the 2 tires. The 1 on the front tire is probably okay, but the rear fender typically comes down lower and therefore presents a problem re securely holding the rear wheel to the rack IMO. If you don't have (or plan on getting) fenders, then that shouldn't be an issue. Where I live (PNW), one virtually MUST have fenders.